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Toward a Quantum Theory of Media:
A 'Spooky' View of the Digital Media Revolution
Emerging
digital technologies are shaking the foundations of the media business,
altering the mediums, the messages, and the models that have long
dominated this important social and cultural space. Content creators,
publishers, programmers, network operators, and service providers are
finding it difficult to understand how and why their long-established
“chain of being” is eroding.
This lack of perspective is due to the absence of a coherent theoretical
backdrop by which companies can make sense of these changes; a condition
which undermines strategic development, induces myopic tactical
behavior, and ultimately leaves companies “behind the curve.”
TDG’s president and principal analyst, Michael Greeson, offers a unique
interpretive framework for understanding the impact of various “new
media” phenomenon—such as the digitization of media content, the shift
to non-linear media, and the implications of the “any time, any place,
any content” paradigm—using as a backdrop key tenets of relativity and
quantum theory to provide a fascinating and unusual interpretative
analysis.
“Relativity and quantum theory fueled a legitimate intellectual
revolution impacting disciplines far beyond the physical sciences,
including philosophy, literary criticism, the social sciences, and even
business theory. Why? Because the core concepts have proven surprisingly
useful for understanding a variety of phenomena, even today’s media
universe: a world of experiences no longer confined by absolute time or
space; in which user motives and context more strongly determine the
nature of the experience than the creator or distributor.”
Toward a Quantum Theory of Media
is now available for free distribution. We encourage you to sign up today to
receive your copy of this thought-provoking new paper.
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